Bridgestone Dueler A/T002 Launch Event | Laurent Venue
In September 2025, Aleit Events proudly produced the Bridgestone Dueler A/T002 Launch Event at Laurent Venue.
The event celebrated innovation, performance, and precision – hallmarks of the new Dueler A/T002. Over two days, guests experienced an unforgettable showcase that merged technology, design and storytelling.
The Design
From concept to completion, every detail expressed power and sophistication. The design mirrored the strength and versatility of the Dueler A/T002. Sleek automotive displays stood beside organic, natural textures, creating harmony between engineering and environment.
Moreover, florals by @afloral_za and @acreate_za added refinement and depth. Soft lighting and sound by @senseaudiovisual transformed the space into a dramatic stage for innovation.
Through thoughtful contrast and design precision, the venue reflected Bridgestone’s enduring pursuit of excellence.
The Experience
Guests arrived to an atmosphere charged with excitement. From registration to reveal, every moment flowed effortlessly. Guided showcases and live demonstrations immersed attendees in the tyre’s features and performance.
Furthermore, All Terrain 4×4 brought the tyre’s off-road capability to life through thrilling test experiences. As day turned to night, elegant dining and entertainment kept the energy alive. Each interaction reinforced Bridgestone’s dedication to quality, reliability, and innovation.
The Partnership
Behind every success stood strong collaboration. Aleit Events worked closely with trusted partners to ensure perfection at every level. Safety oversight by @events_compliance_solutions kept the event compliant and seamless.
Gifting by @bluemango_gifts added a personalised touch, leaving guests with lasting memories. Through shared expertise, every partner elevated the experience and strengthened the brand story.
The Execution
Flawless execution defined the event. The Aleit Events team coordinated timing, logistics, and production with precision. Each transition – from welcome to reveal – felt natural and deliberate. Every aspect worked in harmony to deliver a world-class launch.
By combining creativity and discipline, Aleit Events transformed vision into impact.
Working alongside:
Coordination | @aleitevents
Venue | @laurentvenue
Abundance Catering | @abundance_catering
Décor & Styling | @acreate_za
Floral | @afloral_za
Hostesses & Staffing | @dienshospitality & @aleitacademy
Audio & Visual | @senseaudiovisual
Health & Safety | @events_compliance_solutions
Off-Road Partner | @allterrain4x4.co.za
Gifting | @bluemango_gifts
